THE WILLIAM INGLIS HOTEL – MGallery by Sofitel

William Inglis & Son commissioned Corlette Design to deliver a comprehensive signage and wayfinding design program for The William Inglis Hotel and Riverside Stables. The Inglis family are internationally renowned bloodstock auctioneers, most notable for their world-famous Sydney Yearling Sales. Inglis is an iconic Australian brand, built on a 100-year heritage of continuous operations in Newmarket, Australia. The business relocated operations to Warwick Farm, partnering with M Gallery by Sofitel to establish The William Inglis Hotel, alongside the Riverside Stables. $140 Million investment in the future of the company, Arthur Inglis stated that the goal is ‘to set the business up for another 100 years’. Signage and wayfinding needed to embody the Inglis brand vision whilst preserving its rich and unique heritage. Located at Warwick Farm, in Sydney’s evolving Western Suburbs, the new hotel and precinct opened for operations in February 2018.

The William Inglis Hotel and Riverside Stables wayfinding and signage design narrative embodies an iconic destination with rural soul, celebrating a passion for equine culture and providing heartfelt hospitality generations in the making. Every signage detail is highly considered, bringing brand equity across from Newmarket; the pennants of Sale day, rural cues in replica rooftop typography, barn bracket details on exterior signage, carefully researched reproductions of historical Inglis fonts, exquisite saddlery and craftsmanship in interior directionals, stable hook detailing, and architectural cues in graphic elements such as arrows. So too, leather, brass, and timber materiality are carried over from Newmarket to communicate rich luxury, equine culture, and hospitable warmth.