The Mandarin Cake Shop

Life is sweet at the Mandarin Oriental, Taipei and it shows. Sparing no expense to deliver a level of service and experience beyond compare, the Mandarin Oriental Taipei proves too tempting for words. Originally engaged to develop the hotel’s branded collateral, Corlette delivered a mix of already established guideline brands and newly created F&B outlets. These included Mo Bar, Jade Lounge and the Oriental Lounge. The brief expanded to include iconic retail branding for The Mandarin Cake Shop.

Working in close partnership with the senior marketing team and locally sourced suppliers, we set about creating a range of delicious brand packaging. The indulgent, sugar palette is enhanced with a touch of golden opulence. Created as a brand signifier, the packaging is designed for cakeshop customers to parade, display and delight in. Corlette delivered an original brand packaging suite that included over 140 individual items.