W KUALA LUMPUR

The bold, highly textured urban graphics and vivid photography of our Flock branding reflects the evocative Confluence hotel narrative of W Kuala Lumpur. Flock is W’s quirky, all-day dining restaurant with modern Australian cuisine that’s focused on sustainable food, celebrating diverse, locally sourced produce, cheeses and honey.

The bright brand palette and graphics capture W’s essence of Electrify the Senses whilst communicating the various meanings behind the restaurant’s name, Flock; to gather, to come together, a number of birds. The logo playfully adopts a feather into the wordmark. Collateral designs fuse a multitude of curious elements, echoing the hotel’s avant-garde approach to luxury. All elements layer and merge with the Confluence narrative, bringing different forms together to create one, new and unique guest experience.